antithesis

noun

1. the juxtaposition of contrasting words or ideas to give a feeling of balance

2. exact opposite

e.g. his theory is the antithesis of mine

1. 对立面；形成对立（或对照）的事物
The antithesis of something is its exact opposite.

e.g. The little black dress is the anithesis of fussy dressing.
与花哨的打扮形成鲜明对比的是这件小黑裙子。

2. （二者间的）对比，对照
If there is an antithesis between two things, there is a contrast between them.

antithesis

e.g. ...the antithesis between instinct and reason.
本能和理智的对立

1. 对偶：4.对偶(Antithesis)和排比(Parallelism)押韵分头韵(Alliteration)和尾韵(Rhyme),前者在广告英语中更为普遍,后者尤见于 广告英语歌曲中. 押韵使广告达到了形式与内涵,视觉美与听觉美的统一,增强了广告的感染力.